FOOD LION'S SHARE

Food Lion was named the official supermarket of NASCAR in 1995 and has never looked back, deepening its promotional involvement with the sport each year since then.ng NASCAR-related promotions, as well as good customer support for the promotions," said Chris Ahearn, Food Lion's director of communications. "If there's a product that's also affiliated with NASCAR that's part of our promotions, we're

Food Lion was named the official supermarket of NASCAR in 1995 and has never looked back, deepening its promotional involvement with the sport each year since then.

ng NASCAR-related promotions, as well as good customer support for the promotions," said Chris Ahearn, Food Lion's director of communications. "If there's a product that's also affiliated with NASCAR that's part of our promotions, we're able to track their effectiveness as well -- and [NASCAR promotions] have been very eff

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