FOOD PLAYS STARRING ROLE AT WAL-MART MEETING

FAYETTEVILLE, Ark. -- In between recapping the previous year's performance, Wal-Mart Stores' top executives danced with a giant goldfish cracker, swigged Red Bull energy drink, and estimated how many boxes of Act II microwave popcorn would fill the Bud Walton Arena here, where this year's annual shareholders meeting took place.It was all part of promoting VPIs (volume-producing items), a jokey internal

FAYETTEVILLE, Ark. -- In between recapping the previous year's performance, Wal-Mart Stores' top executives danced with a giant goldfish cracker, swigged Red Bull energy drink, and estimated how many boxes of Act II microwave popcorn would fill the Bud Walton Arena here, where this year's annual shareholders meeting took place.

It was all part of promoting VPIs (volume-producing items), a jokey internal marketing contest that produces serious results on the sales floor of the Bentonvi

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