Adler: And Safeway has talked about studying demand. It's just at the stage of studying what the demand is.
-- certainly in hooking in frequent-shopper card programs and certainly going to vendors and talking to each other -- so it's going to be a communication tool that will make the industry more efficient. Then the question becomes, is the supermarket going to be big enough to do home delivery, or do the logistics cost too high? Webvan seems to have a well-conceived strategy for ma