FOODTOWN TURNS FEISTY FORTY, DARES BRANDS ON PRICE, QUALITY

EDISON, N.J. -- Twin County Grocers here is going for the jugular of national brands in pushing its Foodtown grocery label.In a recent circular, Twin County, the co-operative wholesaler of the Foodtown store group, issued "The Foodtown Challenge," in which it dared national brands to match the Foodtown brand. The ad guaranteed shoppers satisfaction with the store brand, offering a refund to anyone

EDISON, N.J. -- Twin County Grocers here is going for the jugular of national brands in pushing its Foodtown grocery label.

In a recent circular, Twin County, the co-operative wholesaler of the Foodtown store group, issued "The Foodtown Challenge," in which it dared national brands to match the Foodtown brand. The ad guaranteed shoppers satisfaction with the store brand, offering a refund to anyone not satisfied.

The ad said, "Foodtown challenges the national brands to beat ou

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