FORCES OF CHANGE

No frozen food department is an island, especially when it comes to promotions. Indeed, if you stuck today's most successful retail and wholesale philosophies for frozen food promotion under a microscope, you'd be likely to see them mutating before your eyes in reaction to changing forces both from outside the company and within.It's a brand of dynamic marketing chemistry being practiced by at least

No frozen food department is an island, especially when it comes to promotions. Indeed, if you stuck today's most successful retail and wholesale philosophies for frozen food promotion under a microscope, you'd be likely to see them mutating before your eyes in reaction to changing forces both from outside the company and within.

It's a brand of dynamic marketing chemistry being practiced by at least four operators -- Fleming Cos., Harris Teeter, Spartan Stores and Save Mart Supermark

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TAGS: Walmart Dairy