AT THE FOREFRONT

LONDON -- Lately, customers at Superquinn, the family-owned Irish retailer, have been getting a little history lesson along with their cut of beef.Superquinn is making an effort to exert greater control over the supply chain for its meat, poultry and fish products, and to supply its customers with as much background information as possible about the food they'll be eating.The name of the store's main

LONDON -- Lately, customers at Superquinn, the family-owned Irish retailer, have been getting a little history lesson along with their cut of beef.

Superquinn is making an effort to exert greater control over the supply chain for its meat, poultry and fish products, and to supply its customers with as much background information as possible about the food they'll be eating.

The name of the store's main beef supplier during any given week is printed on each Superquinn receipt.

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