FOREIGN AFFAIRS

Ethnic retailing involves much more than just cutting in a Mexican section or introducing a few kosher products. From floral bouquets with Spanish-language greetings to an Asian department with dozens of varieties of rice, food retailers increasingly realize the importance of marketing to diverse tastes within an ethnicity. Following is a list of the Top 10 initiatives SN editors have selected as

Ethnic retailing involves much more than just cutting in a Mexican section or introducing a few kosher products. From floral bouquets with Spanish-language greetings to an Asian department with dozens of varieties of rice, food retailers increasingly realize the importance of marketing to diverse tastes within an ethnicity.

Following is a list of the Top 10 initiatives SN editors have selected as the most creative in targeting Hispanics, Asians and other ethnic populations.<

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