FORGOTTEN FRONTIERS?

Feminine hygiene products have gone the way of most consumers' health and beauty care dollars: mass merchandise-bound. With more attention and recognition of the category's potential, this area could well prove to be a good levy against that tide.While feminine hygiene products remain a steady category overall, retailers said it is not a dynamic aisle and that many female customers have strayed to

Feminine hygiene products have gone the way of most consumers' health and beauty care dollars: mass merchandise-bound. With more attention and recognition of the category's potential, this area could well prove to be a good levy against that tide.

While feminine hygiene products remain a steady category overall, retailers said it is not a dynamic aisle and that many female customers have strayed to other channels, wooed by price competition. However, other industry observers said this

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