FORMULA FOR GROWTH

The worst thing about baby formula, retailers say, is that they don't make any money on it. The best thing is that, they hope, it brings customers in who then buy many other items in the store.Consistent with SN's findings last year, this category is tremendously influenced by the manufacturer that has the state's Women, Infants and Children contract, a federal program awarded by bid state by state.

The worst thing about baby formula, retailers say, is that they don't make any money on it. The best thing is that, they hope, it brings customers in who then buy many other items in the store.

Consistent with SN's findings last year, this category is tremendously influenced by the manufacturer that has the state's Women, Infants and Children contract, a federal program awarded by bid state by state. "Ninety percent of it is WIC," said Bruce Tara, grocery manager at County Market, Wor

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