FORMULA FOR SUCCESS OF CLUBS IS OUTLINED: MAKE IT SIMPLE

CLEVELAND -- Grocers looking to bring the baby club concept into their stores must remember one thing: keep it simple.That's the advice of Mike La Fortune, vice president of supermarket sales for American Greetings here, sponsor of the American Greetings Research Council, a unit formed to expand general merchandise and health and beauty care sales in supermarkets."The supermarket industry really needs

CLEVELAND -- Grocers looking to bring the baby club concept into their stores must remember one thing: keep it simple.

That's the advice of Mike La Fortune, vice president of supermarket sales for American Greetings here, sponsor of the American Greetings Research Council, a unit formed to expand general merchandise and health and beauty care sales in supermarkets.

"The supermarket industry really needs to take advantage of its No. 1 competitive advantage, and that is customer

Register to view the full article