FORMULATING PLANS

ELIZABETH, N.J. -- Though infant formula is not the most profitable item in Center Store, some supermarket chains, like Wakefern Food Corp. here, pay close attention to the placement and merchandising of this essential item in the baby aisle.SN looked at formula in Wakefern stores because, according to industry observers, the wholesale cooperative is one of the best in the New York tristate area when

ELIZABETH, N.J. -- Though infant formula is not the most profitable item in Center Store, some supermarket chains, like Wakefern Food Corp. here, pay close attention to the placement and merchandising of this essential item in the baby aisle.

SN looked at formula in Wakefern stores because, according to industry observers, the wholesale cooperative is one of the best in the New York tristate area when it comes to category management of this item. SN analyzed four ShopRite units -- thr

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