FORTIFIED JUICE GAIN SEEN, MAYBE TO A NICHE

Orange juice has always been one of the healthiest items in the supermarket, but a new generation of juices fortified with calcium, vitamins and fiber is adding another dimension to the nutritional attributes of chilled juices.The refrigerated orange juice category grew 2.9% at supermarkets across the country during 1994, according to Information Resources Inc., Chicago, while frozen juices were down

Orange juice has always been one of the healthiest items in the supermarket, but a new generation of juices fortified with calcium, vitamins and fiber is adding another dimension to the nutritional attributes of chilled juices.

The refrigerated orange juice category grew 2.9% at supermarkets across the country during 1994, according to Information Resources Inc., Chicago, while frozen juices were down 6.2%. The aim of the new nutritionally enhanced juices is to bring even greater sale

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