FORTIFYING BANDAGES

Supermarkets are expecting the adhesive-bandage category will go from passive to active with the introduction next year of technologically advanced products.Among the new over-the-counter products expected to be launched in the first quarter of next year are a Johnson & Johnson Band-Aid brand, with antibiotic on the pad, that puts the emphasis on healing, and a line of four Curad bandage products

Supermarkets are expecting the adhesive-bandage category will go from passive to active with the introduction next year of technologically advanced products.

Among the new over-the-counter products expected to be launched in the first quarter of next year are a Johnson & Johnson Band-Aid brand, with antibiotic on the pad, that puts the emphasis on healing, and a line of four Curad bandage products created to improve protection.

Retailers interviewed by SN indicated that th

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