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Supermarkets may be the ideal retail outlet for selling prepaid phone cards and retailers are discovering many benefits to merchandising them.her departments through cross-promotional efforts and tie into the chain's frequent-shopper program.Given the right program, retailers can greatly reduce their investment in calling-card merchandising. Here is what executives had to say:SN: How can supermarkets

Supermarkets may be the ideal retail outlet for selling prepaid phone cards and retailers are discovering many benefits to merchandising them.

her departments through cross-promotional efforts and tie into the chain's frequent-shopper program.

Given the right program, retailers can greatly reduce their investment in calling-card merchandising. Here is what executives had to say:

SN: How can supermarkets benefit from the growth in phone cards and how do the products fit

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