A FOUNDATION TO BUILD ON

Successful nonfood destinations are being built on solid marketing ground. Knowledge about customer demographics, competitors and even natural barriers have become key criteria for expanding nonfood areas, determining the product mix and presenting the right image.This has become especially important in recent years as the strategic goals retailers have for general merchandise and health and beauty

Successful nonfood destinations are being built on solid marketing ground. Knowledge about customer demographics, competitors and even natural barriers have become key criteria for expanding nonfood areas, determining the product mix and presenting the right image.

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