THE FOUNDER OF BOSTON CHICKEN'S SECRET? EASY DOES IT

DALLAS -- The founder of Boston Chicken said the quintessential home-meal replacement format could be an "absolute winner" inside a supermarket, but only if consumers could get to it easily -- and that condition is far from a given in most grocers' stores."If you're not convenient, then you're not in HMR, no matter what kind of food you serve," said George A. Naddaff, former chairman and chief executive

DALLAS -- The founder of Boston Chicken said the quintessential home-meal replacement format could be an "absolute winner" inside a supermarket, but only if consumers could get to it easily -- and that condition is far from a given in most grocers' stores.

"If you're not convenient, then you're not in HMR, no matter what kind of food you serve," said George A. Naddaff, former chairman and chief executive of Boston Chicken, the man who says he coined the term "home-meal replacement," a

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