FOUR THINGS SUPERMARKETS MUST GET RIGHT IN WHOLE HEALTH

Not long ago a mainstream retailer hoping to cash in on the health and wellness trend had to know only one word: Atkins. By the time Atkins Nutritionals filed for Chapter 11 bankruptcy last week, consumers and retailers had long since moved in other directions.But the fallout left some retailers feeling queasy. How do you build a business around a health and wellness field that is changing so fast?

Not long ago a mainstream retailer hoping to cash in on the health and wellness trend had to know only one word: Atkins. By the time Atkins Nutritionals filed for Chapter 11 bankruptcy last week, consumers and retailers had long since moved in other directions.

But the fallout left some retailers feeling queasy. How do you build a business around a health and wellness field that is changing so fast? The broad Whole Health business includes natural foods and organics and products geare

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