'FOUR WEDDINGS' TIE-IN TARGETS SUPERMARKETS' PRIME SHOPPERS

NEW YORK -- PolyGram Video is targeting the supermarket trade with a major Valentine's Day promotion for the sell-through release of "Four Weddings and a Funeral." The title grossed more than $50 million at the box office and sold 300,000 rental units. It will be repriced to a suggested retail of $19.95 on Jan. 31. Order date is Jan. 13. Cross-promotional support will include a $5 rebate from General

NEW YORK -- PolyGram Video is targeting the supermarket trade with a major Valentine's Day promotion for the sell-through release of "Four Weddings and a Funeral." The title grossed more than $50 million at the box office and sold 300,000 rental units. It will be repriced to a suggested retail of $19.95 on Jan. 31. Order date is Jan. 13. Cross-promotional support will include a $5 rebate from General Foods International Coffees, a $5 discount on purchases of $29.99 or more from 800 FLOWERS

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