FOURTH-GENERATION WHOLESALER

Ira Higdon Grocery Co. has defied the odds in reaching the age of 100. The company, based in Cairo, Ga., was founded in 1909 by Ira Higdon, a traveling salesman for a grocery company who decided to go into business for himself, selling and delivering groceries. His son, Ira Higdon Jr., joined the family business in 1935; and Ira Jr.'s son, Larry Higdon, came on board in 1972. When Larry's son Nat

Ira Higdon Grocery Co. has defied the odds in reaching the age of 100.

The company, based in Cairo, Ga., was founded in 1909 by Ira Higdon, a traveling salesman for a grocery company who decided to go into business for himself, selling and delivering groceries.

His son, Ira Higdon Jr., joined the family business in 1935; and Ira Jr.'s son, Larry Higdon, came on board in 1972. When Larry's son Nat Higdon joined the company in 1998, there was a four-year period

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