FOURTH-GENERATION WHOLESALER

Ira Higdon Grocery Co. has defied the odds in reaching the age of 100. The company, based in Cairo, Ga., was founded in 1909 by Ira Higdon, a traveling salesman for a grocery company who decided to go into business for himself, selling and delivering groceries. His son, Ira Higdon Jr., joined the family business in 1935; and Ira Jr.'s son, Larry Higdon, came on board in 1972. When Larry's son Nat

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