FOX PLAYS 'BARTOK' AS CROSS PROMOTION WITH PRIVATE LABEL

BEVERLY HILLS, Calif. -- Twentieth Century Fox Home Entertainment here is cross-promoting its Nov. 16 release, "Bartok the Magnificent," with a number of supermarket private-label programs, said Don Jeffries, vice president for sales and distribution.Among the chains working with Fox in the unique tie-in are Safeway, Pleasanton, Calif., and Albertson's, Boise, Idaho, according to industry sources.

BEVERLY HILLS, Calif. -- Twentieth Century Fox Home Entertainment here is cross-promoting its Nov. 16 release, "Bartok the Magnificent," with a number of supermarket private-label programs, said Don Jeffries, vice president for sales and distribution.

Among the chains working with Fox in the unique tie-in are Safeway, Pleasanton, Calif., and Albertson's, Boise, Idaho, according to industry sources. "Bartok" is a direct-to-video spinoff from the animated theatrical hit, "Anastasia." It

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