FOX SCARING UP MARKETING FOCUS ON HALLOWEEN

LAS VEGAS -- With a diverse product offering, Twentieth Century Fox Home Entertainment, Beverly Hills, Calif., is focusing its newly integrated marketing efforts on Halloween.The video unit of recently created Fox Consumer Products is backing its third-quarter program by spending more than $150 million on marketing efforts, said Pat Wyatt, president of Fox Consumer Products. The creation of the division

LAS VEGAS -- With a diverse product offering, Twentieth Century Fox Home Entertainment, Beverly Hills, Calif., is focusing its newly integrated marketing efforts on Halloween.

The video unit of recently created Fox Consumer Products is backing its third-quarter program by spending more than $150 million on marketing efforts, said Pat Wyatt, president of Fox Consumer Products. The creation of the division brought all Fox products sold at retail, including video, under one umbrella with

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