FOXVIDEO FIRST TO DEBUT VIDEO FSI IN FEBRUARY

BEVERLY HILLS, Calif. -- On Feb. 9, Twentieth Century Fox Home Entertainment here will become the first studio to use a freestanding insert to exclusively promote video product, said Brad Kirk, senior vice president of marketing.The full-page ad in a national newspaper insert will offer a $1 coupon on three hit titles: "A Walk in the Clouds," "Nine Months" and "The Truth About Cats and Dogs." The

BEVERLY HILLS, Calif. -- On Feb. 9, Twentieth Century Fox Home Entertainment here will become the first studio to use a freestanding insert to exclusively promote video product, said Brad Kirk, senior vice president of marketing.

The full-page ad in a national newspaper insert will offer a $1 coupon on three hit titles: "A Walk in the Clouds," "Nine Months" and "The Truth About Cats and Dogs." The ad is timed for Valentine's Day -- all three titles have romantic themes. Street date fo

Register to view the full article

Already a member? .