FRANK'S JUMP-STARTS HOLIDAY SALES

WINFIELD, Ill. -- Frank's Family Markets has begun jump-starting holiday sales by breaking ads a week earlier and decorating departments weeks ahead.And, judging from the retailer's Valentine's Day sales, which were up 10% to 15% over last year's, the strategy pays off."We started it Valentine's Day and we'll do it for other holidays," said Phillip Salerno, president of the four-unit independent.Advertising

WINFIELD, Ill. -- Frank's Family Markets has begun jump-starting holiday sales by breaking ads a week earlier and decorating departments weeks ahead.

And, judging from the retailer's Valentine's Day sales, which were up 10% to 15% over last year's, the strategy pays off.

"We started it Valentine's Day and we'll do it for other holidays," said Phillip Salerno, president of the four-unit independent.

Advertising Valentine's Day items two weeks in advance and having depar

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