FRED MEYER: BIGGER IS BETTER-FOR-YOU

Kroger's Fred Meyer Division has earned a loyal following and a good reputation for its extensive selection of natural and organic products. It may not be such a surprise, given the format's headquarters is Portland, Ore., a region of the country with a large population of health and wellness adherents .Fred Meyer is a large, all-in-one banner -- what Kroger calls a "multi-department store." As such,

Kroger's Fred Meyer Division has earned a loyal following and a good reputation for its extensive selection of natural and organic products. It may not be such a surprise, given the format's headquarters is Portland, Ore., a region of the country with a large population of health and wellness adherents .

Fred Meyer is a large, all-in-one banner -- what Kroger calls a "multi-department store." As such, the 128-store chain is able to give categories more generous treatment than might be

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