FRED MEYER CAMPAIGN HEATS ICE CREAM SALES

PORTLAND, Ore. -- Fred Meyer here perked up sales during its introduction of Starbucks coffee ice cream through newspaper advertising and in-store signage.."If you love the flavor of coffee . . . and rich, creamy ice cream . . . you'll love these new ice cream flavors from Starbucks," the ad read. The copy went on to list the available flavors: Italian roast coffee, dark roast espresso swirl, caffe

PORTLAND, Ore. -- Fred Meyer here perked up sales during its introduction of Starbucks coffee ice cream through newspaper advertising and in-store signage.

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"If you love the flavor of coffee . . . and rich, creamy ice cream . . . you'll love these new ice cream flavors from Starbucks," the ad read. The copy went on to list the available flavors: Italian roast coffee, dark roast espresso swirl, caffe almond fudge, Javachip or vanilla mocha swirl.

Though officials at

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