FRED MEYER ON FOOD PATH TO OTHER SALES

PORTLAND, Ore. -- Fred Meyer Inc. here this year plans to intensify efforts to use food as a vehicle to lift soft nonfood sales, according to company executives.Those efforts include increasing national-brand selection, continuing private-label expansion, stepping up cross-merchandising between food and nonfood items, improving in-store space allocation, and boosting customer service and staff training

PORTLAND, Ore. -- Fred Meyer Inc. here this year plans to intensify efforts to use food as a vehicle to lift soft nonfood sales, according to company executives.

Those efforts include increasing national-brand selection, continuing private-label expansion, stepping up cross-merchandising between food and nonfood items, improving in-store space allocation, and boosting customer service and staff training under a program called P.A.C.E. (Please All Customers Everyday).

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