FRED MEYER GETTING HIGHER HMR RING WITH TACO BELL LINE

PORTLAND, Ore. -- Fred Meyer Inc. here is using shelf-stable Mexican foods as an ingredient to fuel home-meal replacement growth in its stores.The chain has teamed with Kraft Foods to promote Kraft's 24 stockkeeping-unit line of Taco Bell meal kits, salsas, hot sauces and components, like canned refried beans and taco shells. The line was introduced to Fred Meyer last June and has been backed with

PORTLAND, Ore. -- Fred Meyer Inc. here is using shelf-stable Mexican foods as an ingredient to fuel home-meal replacement growth in its stores.

The chain has teamed with Kraft Foods to promote Kraft's 24 stockkeeping-unit line of Taco Bell meal kits, salsas, hot sauces and components, like canned refried beans and taco shells. The line was introduced to Fred Meyer last June and has been backed with massive in-store displays, as well as cooperative ads that tie in other, ancillary Kraf

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