FRED MEYER INTERACTIVE READERS TO DO SURVEYS

PORTLAND, Ore. -- Fred Meyer Inc. here will use interactive electronic payment readers as a gateway to precise consumer demographics.The retailer will equip all stores with new payment terminals by Sept. 30. The system rollout, driven by the recent launch of electronic benefits transfer programs in one of Fred Meyer's market areas, will enable stores to accept both debit and EBT transactions for the

PORTLAND, Ore. -- Fred Meyer Inc. here will use interactive electronic payment readers as a gateway to precise consumer demographics.

The retailer will equip all stores with new payment terminals by Sept. 30. The system rollout, driven by the recent launch of electronic benefits transfer programs in one of Fred Meyer's market areas, will enable stores to accept both debit and EBT transactions for the first time.

Fred Meyer also views the new terminals as a direct two-way commu

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