FRED MEYER INTRODUCES UPSCALE BEAUTY LINE

PORTLAND, Ore. -- Fred Meyer Inc. here has introduced Personal Choice, an upscale beauty and body care line with 131 stockkeeping units.The assortment -- which includes shampoo, face lotion, sunblock, mouthwash and deodorant -- is priced 25% to 35% below national brands. It was developed to boost sales of private-label beauty items from 10% to 30% of all health and beauty care sales.Personal Choice

PORTLAND, Ore. -- Fred Meyer Inc. here has introduced Personal Choice, an upscale beauty and body care line with 131 stockkeeping units.

The assortment -- which includes shampoo, face lotion, sunblock, mouthwash and deodorant -- is priced 25% to 35% below national brands. It was developed to boost sales of private-label beauty items from 10% to 30% of all health and beauty care sales.

Personal Choice carries 20% margins for the retailer. The chain makes 5% to 10% profit on sal

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