PORTLAND, Ore. -- Fred Meyer Inc. here cross-merchandised bananas with a giveaway of diamond earrings for Mother's Day.
The chain, which has jewelry departments in its huge combination stores, ran the promotion in partnership with Chiquita Brands North America, based in Cincinnati.
An official from Chiquita said the promotion was so successful that it will be repeated for Father's Day. The two companies have been working on the joint holiday program for four years. This year,