FRED MEYER WILL EXPAND SPLASH SHOP IDEA IN '97

PORTLAND, Ore. -- Fred Meyer here will expand its Splash bath and body shop concept, introduced at 17 units earlier this year, to 46 additional locations next year.The chain's sales in this "specialty business that we've put together are extremely strong and doing very well," said Curt Lerew, president and chief operating officer.The bath and body department, primarily located adjacent to cosmetics,

PORTLAND, Ore. -- Fred Meyer here will expand its Splash bath and body shop concept, introduced at 17 units earlier this year, to 46 additional locations next year.

The chain's sales in this "specialty business that we've put together are extremely strong and doing very well," said Curt Lerew, president and chief operating officer.

The bath and body department, primarily located adjacent to cosmetics, comprises 600 to 800 square feet with products merchandised on shelving, peg

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