FREE HANDBOOK OFFERED

Insignia Systems offers a book, "Signs That Sell -- The Handbook of Successful Merchandising Signing," by Sonja Larsen, free of charge, to retailers, said Kevin Fischer, the consulting firm's national accounts manager. Research data on the effectiveness of good signs, as well as advice on merchandising strategies, is included in the paperback book. The author is a former senior vice president of Minneapolis-based

Insignia Systems offers a book, "Signs That Sell -- The Handbook of Successful Merchandising Signing," by Sonja Larsen, free of charge, to retailers, said Kevin Fischer, the consulting firm's national accounts manager. Research data on the effectiveness of good signs, as well as advice on merchandising strategies, is included in the paperback book. The author is a former senior vice president of Minneapolis-based Target Stores.

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