FREE VIDEO MAGAZINES PUT NEW TITLES IN FOCUS

Free video magazines that hype both new releases and catalog titles are helping to boost tape rentals and sales, while burnishing the image of the chains that disseminate them.It's hard to quantify the connection between the presence of these publications -- usually supplied by a video distributor and free to retailers through co-op dollars -- and increased volume. But to sum up the feeling of retailers,

Free video magazines that hype both new releases and catalog titles are helping to boost tape rentals and sales, while burnishing the image of the chains that disseminate them.

It's hard to quantify the connection between the presence of these publications -- usually supplied by a video distributor and free to retailers through co-op dollars -- and increased volume. But to sum up the feeling of retailers, it sure doesn't hurt.

"It's helpful to have the customer know about new

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