'FREEZER FAVORITES' HIT THE CAMPAIGN TRAIL

HARRISBURG, Pa. -- The National Frozen Food Association here has developed a new industrywide marketing and public relations campaign, called "Bring Us To Your Table -- Freezer Favorites," which will give all segments of the frozen food industry a year-round promotional platform, the NFFA said.The new logo and theme were unveiled at the NFFA's annual Retail Executive Conference, held in Dallas.NFFA

HARRISBURG, Pa. -- The National Frozen Food Association here has developed a new industrywide marketing and public relations campaign, called "Bring Us To Your Table -- Freezer Favorites," which will give all segments of the frozen food industry a year-round promotional platform, the NFFA said.

The new logo and theme were unveiled at the NFFA's annual Retail Executive Conference, held in Dallas.

NFFA members who are sponsors of the campaign will start using the theme and logo

Register to view the full article