'FREEZER FAVORITES' HIT THE CAMPAIGN TRAIL

HARRISBURG, Pa. -- The National Frozen Food Association here has developed a new industrywide marketing and public relations campaign, called "Bring Us To Your Table -- Freezer Favorites," which will give all segments of the frozen food industry a year-round promotional platform, the NFFA said.The new logo and theme were unveiled at the NFFA's annual Retail Executive Conference, held in Dallas.NFFA

HARRISBURG, Pa. -- The National Frozen Food Association here has developed a new industrywide marketing and public relations campaign, called "Bring Us To Your Table -- Freezer Favorites," which will give all segments of the frozen food industry a year-round promotional platform, the NFFA said.

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