FRENCH THEME SPURS PROFITS STOREWIDE AT RUSSO'S

CHESTERLAND, Ohio -- Russo's Supermarkets here ran a Springtime in Paris promotion that gave sales a rich boost and got department managers saying "oui" to cross merchandising.With total-store sales up 10% over the same period a year earlier, the company gives credit for its success to enthusiastic participation by all its in-store departments, said Kathryn Lowe, marketing and public relations director

CHESTERLAND, Ohio -- Russo's Supermarkets here ran a Springtime in Paris promotion that gave sales a rich boost and got department managers saying "oui" to cross merchandising.

With total-store sales up 10% over the same period a year earlier, the company gives credit for its success to enthusiastic participation by all its in-store departments, said Kathryn Lowe, marketing and public relations director for the four-unit independent.

"This was a total-store effort. We sold a l

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