FREQUENT FLIER PLAN HELPS WESTWARD HO SALES CLIMB HIGH

BRENTWOOD, Calif. -- Westward Ho Markets here is seeing its grocery sales take off after adding a program that awards frequent flier miles based on the amount of products purchased.The program, coordinated by Visionary Concepts, a Pittsburgh-based marketing firm, awards one American Airlines "AAdvantage" frequent flier mile to shoppers with AAdvantage accounts for every dollar spent at Westward Ho.

BRENTWOOD, Calif. -- Westward Ho Markets here is seeing its grocery sales take off after adding a program that awards frequent flier miles based on the amount of products purchased.

The program, coordinated by Visionary Concepts, a Pittsburgh-based marketing firm, awards one American Airlines "AAdvantage" frequent flier mile to shoppers with AAdvantage accounts for every dollar spent at Westward Ho. Shoppers collect their register tapes and place them in an envelope that is sent to Vi

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