FREQUENT FLYERS

Retailers are getting more ambitious in their goals for frequent-shopper programs. No longer only seeking to retain their best customers, executives are using the programs to draw new shoppers and build margins, according to SN's Third Annual State of the Industry Report on Supermarket Technology. Many operators are also planning to launch first-time programs or expand existing ones, and the industry

Retailers are getting more ambitious in their goals for frequent-shopper programs. No longer only seeking to retain their best customers, executives are using the programs to draw new shoppers and build margins, according to SN's Third Annual State of the Industry Report on Supermarket Technology. Many operators are also planning to launch first-time programs or expand existing ones, and the industry is improving its ability to track transactions, the report found. Page 15.

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