FREQUENT-SHOPPER GAME PLAN

When it comes to electronic frequent-shopper programs, there's only one thing for certain: The potential for targeting customers and hiking profits is enormous. But cashing in on the benefits can be a daunting task.There is no doubt the card-based programs are full of promise, and a small but growing number of retailers are implementing increasingly sophisticated and successful frequent-shopper programs.

When it comes to electronic frequent-shopper programs, there's only one thing for certain: The potential for targeting customers and hiking profits is enormous. But cashing in on the benefits can be a daunting task.

There is no doubt the card-based programs are full of promise, and a small but growing number of retailers are implementing increasingly sophisticated and successful frequent-shopper programs. The high potential of the programs was cited by several executives.

Freq

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