FREQUENT SHOPPER PLAN A BIG PLUS FOR DELHAIZE

CHICAGO -- Belgium's Delhaize le Lion credits a recent rise in same-store sales, in part, to a $15 million frequent shopper program launched in 110 of its stores.Called Delhaize Plus, the card-based electronic frequent shopper program is designed to reward shoppers with special incentives while collecting data on their purchase behavior from the point of sale.The program is the "cornerstone" of a

CHICAGO -- Belgium's Delhaize le Lion credits a recent rise in same-store sales, in part, to a $15 million frequent shopper program launched in 110 of its stores.

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