FREQUENT SHOPPER PLAN A BIG PLUS FOR DELHAIZE

BRUSSELS, Belgium -- Delhaize le Lion here credits a recent rise in same-store sales, in part, to a $15 million frequent shopper program launched in 110 of its stores.Called Delhaize Plus, the card-based electronic frequent shopper program is designed to reward shoppers with special incentives while collecting data on their purchase behavior from the point of sale.The program is the "cornerstone"

BRUSSELS, Belgium -- Delhaize le Lion here credits a recent rise in same-store sales, in part, to a $15 million frequent shopper program launched in 110 of its stores.

Called Delhaize Plus, the card-based electronic frequent shopper program is designed to reward shoppers with special incentives while collecting data on their purchase behavior from the point of sale.

The program is the "cornerstone" of a new pricing strategy introduced last year, Michel Eeckhout, information di

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