FREQUENT SHOPPER PROGRAM BOOSTING TRAFFIC AT BASHAS'

CHANDLER, Ariz. -- Bashas' Markets here is boosting its video traffic by offering a free tape with every five that customers rent. This merchandising tactic goes one better than the typical rent-10-get-one-free programs that dot the industry. It also sets Bashas' video program apart from the other chains in the hotly competitive Phoenix market. "Instead of going with a super day of the week when we

CHANDLER, Ariz. -- Bashas' Markets here is boosting its video traffic by offering a free tape with every five that customers rent. This merchandising tactic goes one better than the typical rent-10-get-one-free programs that dot the industry. It also sets Bashas' video program apart from the other chains in the hotly competitive Phoenix market. "Instead of going with a super day of the week when we lowered prices, we started this program and it's working very well," said Jeff Manning, vice pr

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