FREQUENT SHOPPER PROGRAM IN NEW PHASE AT GREGERSON'S

GADSDEN, Ala. -- The electronic frequent shopper program under way at Gregerson's Foods here has attained targeted sales volume levels, measured in both dollars and number of transactions.Now that 85% of all transactions are conducted on the card, representing 70% to 75% of total sales, the chain is turning attention to developing other components of the Club Greg program, said Peter "Greg" Gregerson,

GADSDEN, Ala. -- The electronic frequent shopper program under way at Gregerson's Foods here has attained targeted sales volume levels, measured in both dollars and number of transactions.

Now that 85% of all transactions are conducted on the card, representing 70% to 75% of total sales, the chain is turning attention to developing other components of the Club Greg program, said Peter "Greg" Gregerson, president.

Targeted mailings to the best customers and a retail partnering

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