FREQUENT SHOPPERS OUTSPEND NONMEMBERS AT VONS: STUDY

WASHINGTON -- Frequent-shopper club members of Vons Cos., Arcadia, Calif., are spending twice as much as nonmember customers, according to a recent study conducted by ACNielsen."Vons' frequent-shopper members are spending [on average] over $1,000 [in a 12-month period] as opposed to less than $400 spent by nonmembers," said Robert Tomei, vice president of marketing for ACNielsen, Stamford, Conn. "This

WASHINGTON -- Frequent-shopper club members of Vons Cos., Arcadia, Calif., are spending twice as much as nonmember customers, according to a recent study conducted by ACNielsen.

"Vons' frequent-shopper members are spending [on average] over $1,000 [in a 12-month period] as opposed to less than $400 spent by nonmembers," said Robert Tomei, vice president of marketing for ACNielsen, Stamford, Conn. "This proves members are outspending nonmembers by almost 200%."

He added, "If I

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