FREQUENT SHOPPERS STILL USING COUPONS

TARPON SPRINGS, Fla. -- Consumer use of frequent shopper cards is soaring. But that doesn't mean customers are turning away from more traditional forms of promotional vehicles such as coupons distributed by freestanding inserts.Consumers who consistently take advantage of electronic coupons and other innovative promotional tools are also likely to make use of a wide range of traditional savings options,

TARPON SPRINGS, Fla. -- Consumer use of frequent shopper cards is soaring. But that doesn't mean customers are turning away from more traditional forms of promotional vehicles such as coupons distributed by freestanding inserts.

Consumers who consistently take advantage of electronic coupons and other innovative promotional tools are also likely to make use of a wide range of traditional savings options, according to Jane Perrin, senior vice president of NCH Promotional Services, Linc

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