FRESH AND IN L.A.

LOS ANGELES (FNS) -- The bar has been raised over the years when it comes to produce merchandising in the Los Angeles marketplace. Smart operators are singling out produce as an image builder, enlarging the size of the department, positioning it at the front of the store, using melon and juice bars to point up the freshness and convenience image. Large value-added sections are employing refrigerated

LOS ANGELES (FNS) -- The bar has been raised over the years when it comes to produce merchandising in the Los Angeles marketplace. Smart operators are singling out produce as an image builder, enlarging the size of the department, positioning it at the front of the store, using melon and juice bars to point up the freshness and convenience image. Large value-added sections are employing refrigerated multideck cases, making it more reminiscent of the dairy department. The presence of nonperish

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