FRESH ATTITUDE

Midway through a three-store renovation, Penhollow Thriftway is already enjoying its decision to make fresh produce a signature department. The independent operator's redesign shifts produce to first in the shopping pattern and roughly doubles the floor space allocated to the department.The result is a "produce punch" when customers enter the store, according to Jim Penhollow, owner of the three stores

Midway through a three-store renovation, Penhollow Thriftway is already enjoying its decision to make fresh produce a signature department. The independent operator's redesign shifts produce to first in the shopping pattern and roughly doubles the floor space allocated to the department.

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