FRESH BRANDS TO FOCUS ON WHOLESALE

SHEBOYGAN, Wis. -- Fresh Brands here said it was returning to its roots. The company will shift its focus back to seeking growth as a full-service wholesaler to its franchisees rather than trying to increase revenues through retail acquisitions.During a conference call to discuss results for the fourth quarter and fiscal year ended Jan. 3, John Dahly, chief financial officer, said, "This was our successful

SHEBOYGAN, Wis. -- Fresh Brands here said it was returning to its roots. The company will shift its focus back to seeking growth as a full-service wholesaler to its franchisees rather than trying to increase revenues through retail acquisitions.

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