FRESH BRANDS TO FOCUS ON WHOLESALE

SHEBOYGAN, Wis. -- Fresh Brands here said it was returning to its roots. The company will shift its focus back to seeking growth as a full-service wholesaler to its franchisees rather than trying to increase revenues through retail acquisitions.During a conference call to discuss results for the fourth quarter and fiscal year ended Jan. 3, John Dahly, chief financial officer, said, "This was our successful

SHEBOYGAN, Wis. -- Fresh Brands here said it was returning to its roots. The company will shift its focus back to seeking growth as a full-service wholesaler to its franchisees rather than trying to increase revenues through retail acquisitions.

During a conference call to discuss results for the fourth quarter and fiscal year ended Jan. 3, John Dahly, chief financial officer, said, "This was our successful strategy for many years prior to 2000." Dahly became the company's CFO in Dece

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