FRESH BRANDS GAINS IN VALUE OFFERING

SHEBOYGAN, Wis. -- Fresh Brands here said a strong focus on competitive pricing helped drive sales gains in the first quarter as the company reversed a loss in the year-ago period.Since rolling out a new "value proposition" at all of its corporate stores and Piggly Wiggly franchised stores last November, Fresh Brands is "seeing some positive trends developing at these locations," said Louis E. Stinebaugh,

SHEBOYGAN, Wis. -- Fresh Brands here said a strong focus on competitive pricing helped drive sales gains in the first quarter as the company reversed a loss in the year-ago period.

Since rolling out a new "value proposition" at all of its corporate stores and Piggly Wiggly franchised stores last November, Fresh Brands is "seeing some positive trends developing at these locations," said Louis E. Stinebaugh, president and chief operating officer, in a conference call discussing its resu

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