FRESH BRANDS OUTLINES NEW STRATEGIES

SHEBOYGAN, Wis. -- Louis Stinebaugh, named president and chief operating officer of Fresh Brands here last week, said he would step up the company's efforts to protect market share against supercenters and win loyalty behind a corporate emphasis on customer value.Stinebaugh, who joined the company in December as executive vice president after previously serving as the president of Fleming's Sentry

SHEBOYGAN, Wis. -- Louis Stinebaugh, named president and chief operating officer of Fresh Brands here last week, said he would step up the company's efforts to protect market share against supercenters and win loyalty behind a corporate emphasis on customer value.

Stinebaugh, who joined the company in December as executive vice president after previously serving as the president of Fleming's Sentry division in Milwaukee, was also named to the board of directors. His hiring followed th

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