FRESH BRANDS REVAMPS DELIVERIES

SHEBOYGAN, Wis. -- Fresh Brands here has completed a consolidation of delivery times for the 101 stores it supplies, converting them from a "nice to have" schedule of deliveries to a "need to have" schedule."The issue of delivery frequency came up with some customers," said Mark Grasse, director of logistics, Fresh Brands. "We realized that if we were going to compete, we have to be logistically as

SHEBOYGAN, Wis. -- Fresh Brands here has completed a consolidation of delivery times for the 101 stores it supplies, converting them from a "nice to have" schedule of deliveries to a "need to have" schedule.

"The issue of delivery frequency came up with some customers," said Mark Grasse, director of logistics, Fresh Brands. "We realized that if we were going to compete, we have to be logistically as efficient as possible."

Fresh Brands has 24 corporate-owned and 77 franchised

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